Online Marketing

What is Web Marketing?

Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product or service, offer details to prospective consumers and to reach different geographical areas and specific niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Focusing on consumer needs and wants will assist a business to satisfy in fact to delight its clients better and efficiently. Because obtaining a brand-new consumer is expensive than keeping the existing customer, Building close relationships and keeping existing consumers is very important.
Online marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.

Online Marketing Tools

Online Search Engine Marketing

Search Engine marketing is necessary because 85% of Internet internet users utilize online search engine to find new sites. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail marketing can be used to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective advertising. Affiliate marketing enables businesses to reach niche markets in a more cost effective way.

Banner Advertising

When its present for the very first time in 1994, banner marketing was extremely much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner advertising still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about brand-new sites.

Promotion

Publicity is about creating awareness, constructing trust and trustworthiness. Online news release circulation plays the primary function in this.

Browse Engine marketing is important since 85% of Internet surfers utilize search engines to discover new sites. E-mail marketing can be utilized to drive sales, offer customer service and to construct close relationships with the clients. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about new websites.